Position: Digital Marketing Director (Lead Generation) Location: McLean/Vienna, VA Status: Full Time Estimated Duration: Full Time Starts: As soon as the right candidate is presented Rate: Up to $130,000/year DOE Job Description: A client in Mclean, VA is looking for a Sr. Digital Marketing Manager to join their team. Responsibilities: - The main focus of the position will be to develop, manage and optimize digital customer experience focusing on lead generation - Developing the strategy for our digital brand, paid search, search engine optimization (SEO) and brand awareness. - Ability to identify opportunities, challenges and solutions, and translate into documented strategy & planning roadmaps. - Manage SEO, paid search, display advertising - Manage digital marketing initiatives and maintain partnership with digital vendors - Craft market-specific digital strategies to brand and localize the brand voice. - Be able to personalize and customize messaging for key audiences. - Evaluate, research and review data to determine customer needs and preferences - Analyze performance and data to make adjustments to maximize investments in digital ads - Track performance and provide reporting on key market performance -Provide recommendations to improve the effectiveness of processes or programs. - Set and manage annual budget, including annual planning requests Requirements: - 7-10 years of digital marketing experience - Experience with content management systems, Sitecore experience a huge plus - Experience with Google Adwords, Analytics, Ad bidding software and Webmaster Tools reporting- Certification a plus - Ability to handle multiple projects/roles in an evolving environment - Strong focus on strategy and desire to lead a team. If you feel you are qualified for this position please send your resume (and samples if applicable) to: View additional job opportunities at www.creativecircle.com Creative Circle is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law. Creative Circle will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable law. If you need a reasonable accommodation in the application process, please contact your Recruiter (the person you'll be interviewing with) or a member of our Human Resources team to make arrangements.
* The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.